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| Pirelli Press Office: e-mail: pressoffice@pirelli.com phone: +39.02.8535.4270 |
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Pirelli Broadband Solutions joins ‘Femtozone' at Mobile World Congress 2009
The FemtoZone (Stand - 2.1B34) will feature a daily schedule of public presentations from operators and vendors on the major opportunities and challenges facing the femtocell market. Pirelli Broadband Solutions will be making a presentation about "Integrating femtocells in multi-play services" at 15.15 on Wednesday 18 February. Pirelli Broadband Solutions will also be displaying its product line of stand-alone and Integrated Femto Access Point in the femtocell ecosystem product showcase in the FemtoZone.
"Our vision is that femtocells can be made an enabler of new usage scenarios in multi-play services, and we therefore integrate them in our CPEs with a software framework that facilitates the development of applications for the connected home and office. In our effort to build on co-ordinated and harmonized standards as much as possible, we continue to support the Femto Forum's activities as an effective industry catalyst," said Roberto Pellegrini, Director Marketing and Innovation of Pirelli Broadband Solutions.
"Over the past year the femtocell industry has overcome major technical and business challenges paving the way in 2009 for operators to introduce commercial services. As such the Mobile World Congress is going to be a key event for operators to cement their consumer propositions to ensure their launches are as successful as possible," said Professor Simon Saunders, Chairman of The Femto Forum.
"This year's Mobile World Congress marks the beginning of the real acid test for femtocells. The FemtoZone will attempt to address the key issues, such as what is going to be the key driver for successful deployments and are there going to be further technical hurdles to be addressed before we see large scale deployment," sad Robindhra Mangtani, Director of the GSMA project on Femtocells.
More information on the FemtoZone, including the speaking program, is available at http://www.femtoforum.org/femtozone.html.
About The Femto Forum
Femtocells are low-power wireless access points that operate in licensed spectrum to connect standard mobile devices to a mobile operator's network using residential DSL or cable broadband connections. The Femto Forum (www.femtoforum.org) has been set up to promote the wide-scale adoption of femtocells. The Forum will support and drive the adoption of industry wide standards and common architectures to enable the widespread adoption & deployment of femtocells by operators around the world. It will direct and implement a multi-faceted marketing campaign to raise the profile, drive technology development & deployment and to promote the potential of femto solutions among industry stakeholders, journalists, analysts, regulators, special interest groups, standards bodies and consumers.
About Pirelli Broadband Solutions
Pirelli Broadband Solutions develops products that enable the delivery of innovative services to the broadband connected homes and offices. With a portfolio comprising residential and small business access gateways, IPTV set-top boxes, home networking adapters, remote management systems, and fixed-mobile convergence solutions, Pirelli has been chosen as main Supplier by leading Service Providers and Telecom Operators.
Please visit www.pirellibroadband.com